Hall of Fame

Last updated Sep 20, 2010
Great examples of Return on Design can be seen around the world. These are some of the best-projects that show how architecture can change a neighborhood, reinvent a community, or create a whole new way of living, playing, and doing business. Each month, a new project will be added to this “Hall of Fame.” To nominate a building, contact us at info@returnondesign.com 

15 Central Park West, NYC

Last updated Sep 20, 2010

In New York City, the “prewar” apartment building had long defined the standard for luxury urban housing. That seemed to change in recent years as towers of floor to ceiling glass, many by famous architects, seemed at long last to dominate the new construction scene during the recent boom.

In the meantime, Robert A. M. Stern was designing a series of multifamily high-rises in the city, taking as his model the very prewar buildings that were supposedly at last being eclipsed. Stern, who is also dean of the Yale School of Architecture, is practically alone among the architectural elite in his continued championing of traditional architectural styles. His grandest multifamily project to date is 15 Central Park West, which takes its place beside some of the most spectacular prewar residential buildings of the city, which line the west side of Central Park.

Residents began to move in at the end of 2007. The building is totally clad in limestone, but in spite of having traditional masonry on the exterior, with windows instead of glass walls, the quality of light and views are uncompromisable. Celebrities who have bought units here include Citigroup creator Sandy Weill and rock star Sting.

15 Central Park West is one of the most successful residential projects in the city’s history; all units were reportedly sold prior to completion of construction for a total value of approximately two billion dollars. Even in today’s depressed market buying in 15 Central Park West is already proving to be a sound investment. Some buyers already doubled their money at resale by mid 2008. More recently, in early 2010 a penthouse sold for $37,000,000. On one hand this price was a lot less than the asking price of $80,000,000 of a year ago.Yet the owner had “only” paid $21,500,000 for the apartment, thus making a 72% profit in the midst of the “Great Recession!”

Staatsgalerie, New Building and Chamber Theater, Stuttgart, Germany

Last updated Sep 20, 2010

Post Modernism is long dead, isn’t it? In this age of starchitecture, who remembers its champions? Apparently the leading lights of the architectural world still remember, and are willing to recognize quality whatever its provenance. That is one of the lessons of the recent survey conducted by Vanity Fair magazine, to which 52 of the world’s leading architects responded, including a dozen Pritzker prize winners, deans of the leading schools, the leading scholars, etc.

There was little agreement, and only a handful of buildings garnered more than one or two votes. Thus it came as a surprise to many that in the midst of all the famous avant garde buildings of the last few years the Staatsgalerie addition by James Stirling and Michael Wilford should place in the top five.

The Staatsgalerie New Building and Chamber Theater was completed in 1984, and Stirling tragically died early in 1992. Of course, the Pritzker prize winning architect denied being a Post Modernist, as did many of the architects most closely associated with the movement. But labels aside, there have been few buildings constructed in modern times that have showed more successfully than Stirling’s Staatsgalerie how to merge new architecture with a powerful formal vocabulary seamlessly into the historic fabric of European cities (and by extension, traditional downtowns everywhere), to heal the wounds caused by the scars of war as well as those of contemporary development and to unite new and old in a happy continuum that honors surprise and idiosyncrasy. There has scarcely been a more delightful version of the modern city proposed since the early years of the Twentieth Century - or such a delightful museum.

Guggenheim Museum, Bilbao, Spain

Last updated Sep 20, 2010
What more can be said about Frank Gehry and his Guggenheim museum in Bilbao, Spain? Overexposure can lead to boredom and worse, but when the hype begins to fade, a work of true significance refuses to slip into obscurity. Such, it appears, is Gehry’s creation in Bilbao. In the recent Vanity Fair magazine survey of the luminaries of the architectural world, the nearest thing to a consensus was the selection of Gehry’s museum as the most important building of the past thirty years, receiving three times as many votes as number two. Since the initial success of the museum, every town and museum has wanted to replicate the “Bilbao effect,” but it is doubtful that any of the “starchitect” buildings of the succeeding years anywhere around the globe have had the same effect on the municipalities which welcomed them. Indeed, it now seems that the identification of a city or town with a single specific structure in the eyes of the world is a very rare phenomenon – in the modern world there have been the Eifel tower, the Empire State Building, the Sydney Opera House, probably the St. Louis Gateway Arch, and now the Bilbao Guggenheim. Are there more? Perhaps there is a second tier.

The point is that the factors that come together to elevate each of these structures to such symbolic prominence are undoubtedly very complex and poorly understood. One cannot just set out to accomplish such a thing. Flamboyant eccentricity for its own sake rarely actually accomplishes what it sets out to do. It is in this light that the accomplishments of Frank Gehry are best understood. Of all of the world’s leading architects, he has created an intensely personal, seemingly arbitrary language that somehow, in its best moments, achieves something universal.

John Deere World Headquarters, Moline, Illinois

Last updated Sep 20, 2010
It is a mark of the genius of the Finnish American architect Eero Sarrinen that he was attacked by critics throughout his career and that it is just now, fifty years after his death, that critical opinion has begun to swing around. Not that he ever could be ignored – he was too successful for that. Clients loved him and he received the choicest commissions available during the boom years of the 1950’s. Several of his buildings are etched in the popular imagination – the St. Louis arch, Dulles airport in D.C. and the TWA pavilion at Kennedy airport – buildings which characterize the age. But a building that is difficult to visit, tucked away in the small town of Moline, IL, could well be his greatest achievement.

At the height of the success of corporate America it was thought that a company’s buildings were a primary part of its brand, and should indelibly project its image. The CEO of the John Deere tractor company, William Hewitt, hired Saarinen in 1956 and told him that, “The several buildings [of the headquarters] should be thoroughly modern in concept but should not give the effect of being especially sophisticated or glossy. Instead, they should be more ‘down to earth’ and rugged.”

The resulting buildings, nestled in the Midwestern landscape, were completed in 1964, three years after Saarinen’s death. Besides being superbly functional, they were so imaginative they moved one critic to note that, having made something apt and fit for a farm equipment manufacturer, Saarinen had also created a site which expressed a reverence for work and the land as powerfully as any temple.

Apple Store, Fifth Avenue, NYC

Last updated Jun 02, 2010

Apple's second and most prominent Manhattan retail store is located at 767 Fifth Avenue between 58th and 59th Streets. The site, near FAO Schwarz and Bergdorf Goodman, is close to Central Park and many other destinations for tourists and New Yorkers. This Apple store is mostly underground in the retail concourse of the General Motors Building, but it is the entrance plaza above ground that is recognizable.
 
"The new plaza in front of the General Motors building on Fifth Avenue at 59th Street is a triumph of urban design," said James Gardner in the New York Sun. "Suddenly, as if out of nowhere, New York has a new public space that will prove to be a source of civic pride and aesthetic delight."
 
A 32-foot structural glass cube is the focal point of the entrance plaza, making a mark on the streetscape. A transparent glass elevator is wrapped by a circular glass stair, inviting people to enter to the store. In the day time, it provides natural light to the underground store, and in the evening it serves as a beacon for shoppers. 
 
"It was in Apple's DNA to try to make something that no one else had the vision to create," said Ron Johnson, Apple's Senior Vice President of Retail.
 
Once they have traveled through the translucent elevator or floating stairs, shoppers are focused on Apple’s products.  Custom designed wooden store fixtures, stainless steel ceiling and wall panels, and an Italian stone floor serve as a clean palate on which Apple products paint.  
 
Over one million hits on Google suggest that the store has become an instant icon, a fabulous success for Apple and the architects, Bohin Cywinski Jackson.

Four Seasons Hotel and One Logan Square, Philadelphia

Last updated Jun 02, 2010
In an exemplary urban arrangement on one of the original five squares of William Penn's plan for Philadelphia, Logan Square (now a traffic circle), the Four Seasons Hotel and the adjacent office building, One Logan Square, form a cohesive full block development centered by an intimate public garden. The project was completed in 1983, but adhered to and completed the urban design of Logan Square as part of the Benjamin Franklin Parkway, initiated in 1917. The buildings were designed by the New York firm of  Kohn Pederson Fox Associates.

The eight story hotel continues the cornice line of the historic public buildings which surround and define the square. The office tower, 400 ft tall with 31 floors, was placed to the rear of the site. The detailing of the hotel façade mimics the classical character of the adjacent historic buildings without actually copying any historic details. The office building is more modern, with a greater ratio of glass to solid wall. Both buildings are polite and restrained in their urban context yet surrender nothing in terms of their own identity.

The hotel is now a Philadelphia institution. According to one reviewer, "This eight-story sanctuary has refined the urban oasis mantra."

Empire State Building

Last updated Jun 02, 2010

The Empire State Building is a 102-story landmark Art Deco skyscraper in New York City at the intersection of Fifth Avenue and West 34th Street. It stood as the world's tallest building for more than forty years, from its completion in 1931 until construction of the World Trade Center's North Tower in 1972. 

The Empire State Building was designed by William F. Lamb from the architectural firm Shreve, Lamb and Harmon. The firm produced the building drawings in just two weeks, using as a basis, earlier designs for the Reynolds Building in Winston-Salem, North Carolina, and the Carew Tower in Cincinnati, Ohio (designed by the architectural firm W.W. Ahlschlager & Associates).

The building's opening coincided with the Great Depression, and as a result much of its office space went without being rented. Its vacancy was exacerbated by its poor location on 34th Street, which placed it relatively far from public transportation, as Grand Central Terminal, the Port Authority Bus Terminal, and Penn Station are all several blocks away. However, it is now a centerpiece of the NYC skyline, a major tourist destination, and a centerpiece of the business community.

Even before being finished, the Empire State Buildings was criticized for not being modern” enough. Its “fine steel frame… [had been] entombed in stone,” said one critic. Yet eighty years later, the Empire State Building remains the preeminent symbol of the Twentieth Century worldwide.

Inland Steel Building, Chicago

Last updated Sep 20, 2010
Located at 30 W. Monroe Street in Chicago, the Inland Steel Building is one of the defining commercial high-rises of the post-World War II era of modern architecture. It was built in the years 1956–1957 and was the first skyscraper to be built in the Chicago Loop following the Great Depression of the 1930s. Its principal designers were Bruce Graham and Walter Netsch of SOM.

The use of brushed stainless steel cladding reflects the corporation that commissioned the building as its headquarters, the Inland Steel Company. The placement of all structural columns on the building's perimeter—and the consolidation of elevators and other service functions in a separate tower—allowed for a highly flexible interior floor layout with no interior columns. This design is a good example of the widely held principle, "form follows function" (Louis Sullivan).

The Inland Steel Building is a far more urban composition than the famous Lever House, built by SOM in NYC five years earlier. Unlike its more famous brother, the Inland Steel Building's glass wall has not required total replacement 45 years after its construction. Nearly two years ago, some investors used the star power of renowned architect Frank Gehry to help them buy the Inland Steel Building with plans to update the landmark structure and preserve its unique character. That group sold to another, but Gehry is relieved that the renovations are now moving forward with a tax break from Mayor Daley. After all, he said, "It’s one of my favorite buildings.”

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